1. Vanity Metrics (Likes/Followers) vs. Asli Bank Balance (Leads)
Agar koi agency aapse kehti hai: "Hum aapke Instagram par 30 posters daalenge aur 5,000 followers badhayenge", toh samajh jaiye aapka paisa barbaad hone wala hai.
Likes se bijli ka bill aur factory ka rent nahi bhara jata! Ek business ko chahiye Qualified Leads: Verified WhatsApp number, specific requirement, aur buying budget.
2. Google Search Ads vs. Meta (FB/Insta) Lead Ads
- Google Search Ads (High Intent): Jab koi search karta hai "Textile manufacturer Panipat", toh use turant supplier chahiye. 30-40% searchers seedha call karte hain.
- Meta Ads (Visual Discovery): Blanket designs aur decor ke video/carousel ads jo target audience ke feed par aate hain aur 1 tap me WhatsApp message initiate karte hain.
3. Recommended Budget:
Chhote aur medium businesses ke liye recommended start: ₹300 – ₹500/day testing budget to find the winning campaign, fir scaling phase to generate 15 to 40 fresh inquiries every day.